Difference between virtual reality and augmented reality.

The expression virtual reality is usually used to describe imaginary worlds that only subsist in our minds and computers. Virtual Reality is an interactive, computer generated, three dimensional surrounding in which a person is immersed whereas augmented reality adds cues into the already existing world. It allows a digitally enhanced view of the real world and unites you with more significant substance in your daily life.

Augmented reality is different from virtual reality. Virtual reality: You only see the virtual aspect. But with augmented reality — you can still see the real world. It provides you with authentic information but does not replace the real world you’re experiencing. True virtual reality completely blocks out the real world whereas augmented reality adds to the already existing real world. 

In the case of virtual reality one enters into an entirely immersive world, with the help of a computer system. Everything around the user is made fictitious by the system. This may display inside a blank room or other device that allows the user to feel present in the virtual surrounding. Some virtual reality also present aspects like feedback in the form of sound or touch to allow the user to interact with objects and spaces. This replicates real-world experiences in an entirely built environment.

However, augmented reality manifests in the real world, with added virtual factors. These include sensation, reverberation, or images produced by a system. The goal of augmented reality is to create a system in which the user cannot express the difference between the real and virtual world. Advertising campaigns that involve projections of images into real-world spaces are another type of augmented reality. In the form of gesture based apps, tablets and smart phones have discovered augmented reality experience. With use of the camera in smart phones, an augmented reality android app can allow users to visualize 3D objects such as characters from books or rooms with furniture etc.

The application of augmented reality and virtual reality are substantial. They are of interest to many industries which are looking for various ways to appeal to new patrons.

Future of mobile marketing with augmented reality

Mobile marketing is a very important concept in today’s business world because so many people use Smartphone’s today. This number is going to rapidly increase in the near future and mobile marketing will be the most widespread medium to reach customers. It will help businesses identify their customer base.

More people are now getting acquainted with the concept of augmented reality. It’s a way for users to examine a product through a mobile app in the comfort of their own home. They could get all the product information they need right on their phones. Implementing augmented reality in product catalogs can help customers easily visualize products as if actually present in their own homes. The 3D features will even allow for customers to see how the product will look from any angle, before they decide to buy it.
Using the best Augmented Reality Android app can help brands connect with customers and create a more engaging shopping experience.

At Whodat, we create augmented reality apps on any platform, Augmented Reality iPhone or Android. Your customers can go through your store and scan the whole store with the app. In case there are special offers that would be interesting to the customer, the updated offers would show up on the app and your customers would immediately know about it. With the best Augmented Reality iOS app you can improve customer interaction as well as increase brand awareness. Visit our website to get more information on what we can do for you.

How does Augmented Reality work?

Augmented reality (AR) is cutting-edge technology that allows a digitally enhanced view of the real world, also connects you with more significant content in your everyday life. Augmented Reality adds layers of digital information like videos, photos, sounds with camera and sensors in a tablet or smart phone. The possibilities of AR are nearly endless.

The purpose of Augmented Reality is to create a system in which the customer cannot tell the difference between the virtual amplification and the real world. Today Augmented Reality is used in almost every industry.

Most augmented reality applications rely on placing over either 3D-generated computer imagery or some form of descriptive knowledge over the real-time images obtained through a webcam, phone or camera. This requires proper knowledge of computer vision techniques and good understanding of image processing, mostly for tracking either natural features or markers on which the imagery is superimposed.

In order to create an authentic impression, it is necessary for computer generated imagery to look realistic and be properly aligned with the real environment.

Marketing strategy is hugely influenced by today’s innovative trends. Augmented reality has emerged as an innovative tool that allows brands to interact with customers on their devices. AR creates a wonderful experience that enhances the relationship between a consumer and a brand and can be used at any location through mobile devices, PC at home or kiosks in stores.

Augmented reality retail apps allow shoppers to view their potential purchases supplanted into their real life surroundings. The technology modifies the physical image to include the item being considered, by the use of computer generated inputs like graphics or video. This can take many different forms. In fashion, augmented reality retail permits the consumers to see how the clothes look like without entering a dressing room.

The level of processing power is rising with the rise in smart phone population. More and more consumers are carrying phones capable of displaying augmented reality. More primitive editions of augmented reality are already here on mobile devices, particularly in applications for the iPhone and phones with the Android operating system. Augmented Reality iPhone App blends real world places with interaction & direction. It unifies an amazing balance of real live application, promotion and helpful features into one branded iPhone apps.

Augmented reality will be definitely adopted by consumers as a new and fun twist to conventional marketing and services, as far as the augmented content remains engaging and innovative.

Kinect based experiences.

We all love to communicate with gestures because it enhances the overall message that we want to send to the outside world. Sometimes, we are even able to pass on a message more easily with gestures than words. Now, imagine if you could control and manage applications simply by the use of gestures. That would open up a whole new world for you and you would be able to simplify your life tremendously. The user interaction experience would be a lot richer and you wouldn’t have a hard time getting your message across.

Here at Whodat, we can help bring the gesture based experiences a lot closer to you since we have a team of experienced technicians. We have worked with reputable companies such as Pall Mall and Dunhill. We are very proud of that fact that we could seamlessly merge your applications with Kinect based experiences.

Why would our services be so great for your company? Well, you would be able to get a nicely designed app that makes it easier for your customers to examine what you have to offer. They would be able to use the simplicity of gestures in order to figure out what products or services you offer and what they are about. It would make the user experience of your potential clients more favorable and they would be more likely to buy what you are selling. In case this sounds great to you, visit our website and check out some of the previous projects that we have completed for other companies. Each project has pictures and a description of what has been done for that particular company.

Spaces

spaces
So, we ‘ve been working really hard on our latest app. Its called Spaces. It lets you visualize furniture in any given space.

That might sound really simple, but what it actually lets you do is view a 3D model of a product in your own surroundings and interact with it as well. So, you can move it around and view it from any angle. You can also see whether a product matches the existing decor and furniture where it will be put in. And with the multiple items feature, you can mix and match different products and see how they look together or in comparison to each other.

What we have found is that a common problem faced by a lot of people while decorating their homes, is whether a product will fit in the intended environment. With Spaces, you can view a product in true scale by using the Target Mode. A target is an image you place where you would want to see your new furniture. The app tracks the target and the 3d model of the product is generated in true scale. This way you actually get to try out your new furniture before you even buy it. So whether you want to just try out a new piece of furniture or decorate a whole room, Spaces makes it effortless.

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Our catalog has a wide range of furniture as well as some of your favorite brands. You can try out different kinds of furniture together. Mix and match styles or share your designs on Facebook and Twitter. See what your family or friends think about it.

Discover new possibilities for your space.

You can download the app on your iPhone or iPad here. Or for your Android device here.
For more information visit www.spacesbywhodat.com

Use Cases for Augmented Reality

Obviously we’re kind of biased when we say that Augmented Reality is an exciting field that will become part of daily life in the near future. But we do think most people will agree with us the moment they start seeing what’s possible with AR. All it takes is to look at the many practical applications that are already being done by some great innovators. While there are literally hundreds of applications and fields where AR can enrich experience, today we want to talk about 3 specific fields.


Augmented Reality For Real Estate

Imagine if you will, pointing your smartphone at the different houses in a neighbourhood and getting interactive readouts about the value of each house, how many rooms it has, what its listed price is, what the realtor’s name is etc.

Or imagine if you will, visiting a construction site, pointing your smartphone at a building in construction and seeing the finalized building overlaid on top in real time.

Well, you need not imagine any more as the real estate industry has been one of the fastest implementers of AR. Whether its realtors excited about helping prospects find the right home, or a construction company trying to better present a vision to investors – AR is taking off big time in the real estate world.


Augmented Reality For Advertising

Clever advertising firms and creative agencies have been the first to adopt AR, and in fact it can be argued that they’ve done a good job of popularizing and pushing the technology further into mainstream consciousness.

It isn’t an exaggeration to say that some of the most creative minds in the world work at creative agencies whose job it is to capture attention share on the behalf of fortune 500 companies. When this group of people decides that “Augmented reality is totally cool” and decide to show it off, you can bet you’ll get some interesting results. Research firms have gotten in on the trend and different estimates find that the AR advertising industry will grow to anywhere between $500 Million, all the way up to $15 billion within the next few years. The AR industry only stood at a few million just a few years ago, so this is unprecedented growth.


Location Based Augmented Reality

In a sense we covered location based augmented reality when we talked about real-estate AR apps, which are often location-based. However the overall term more often refers to applications where the primary purpose is to enrich a person’s experience at a location.

Whether it’s a tourist at a tourist sight who can get more information about the tourist spot, or a regular citizen trying to obtain bus schedules from the app – augmented reality is often used in a location-intelligent manner that benefits the end user. In concert with geo-tagging or geo-location technologies, smart apps can use augmented reality to add a new layer of reality that’s contextually and location-specific.

Gesture Based Experiences – A new era of technology unfolds.

We live in truly exciting times. Things that were only a part of science-fiction are now starting to penetrate real life. Whether you want to want to believe we’re at the cusp of a technological singularity, or you are more moderate in your predictions – you will have to admit real life is, in fact quickly merging with the digital world.

Augmented reality and the idea of controlling the digital world through gestures and brainwaves were merely a pipe-dream 10 years ago. Today it is already shaping up to become a reality. In fact, interactive digital media has already become part of the lexicon for most technology writers and journalists, and is bound to become part of the overall zeitgeist within the coming decade.

Whereas brainwave control is still only limited to university labs and perhaps a few decades away from entering the living room, gesture control is already in use – with the most obvious examples being the latest generation of video game consoles and a few smartphones.

In this post however we want to focus on a developer favorite – the Leap Motion device. This exciting motion tracker was launched at the end of last month, and its already gathering rave reviews from developers and journalists alike.

This device is intuitive – all you have to do just wave you hand near the computer to scroll the page while reading articles, or perhaps you could fire up a 3d application and start modelling objects by moving your hands in the air as if you were sculpting the object in air.

Users will be able to read articles, play music, browse photos and browse the web without ever having to touch anything. They will also be able to draw, paint and create designs without having to resort to a stylus – they just use their own hands.

At Whodat, we are always working on integrating emerging hardware like Leap Motion to further simplify human – computer interaction.

So be sure to keep up with our blog as we share our experiences and opinions on these new devices and technologies as they emerge.